Why use custome Domain Name for blogging?

Since blogging is being very popular and it has been a very powerful tool for social networking.Everyone wants his/her blog to be viewed by number of people in order to do so its very important that your blog should be optimizes for search results in various Search Engine.(Know more about SEO)

Search optimization is a hyper-competitive endeavor that requires intense focus and a thorough, up-to-date understanding of how the search engine algorithms and robots operate. The staff at SEO.com have been in the search engine marketing industry for over a decade and our tactics continuously evolve to meet the needs of our clients. In the uncertain world of search engine optimization, our straightforward approach has consistently delivered results, which is why we are so optimistic about search marketing. We apply our proven SEO process so your website will achieve that same high level of success.

hence inorder to achieve this Serarch Engine Optimization custome domain should be used.
therefore i also purchased a custom domain name to start serious blogging. It really helps.